The Chinese mobile phone market has been reshuffled again: Apple ranks sixth, Huawei is out of the t

The sales data of the Chinese smartphone market in the third quarter of 2025 has attracted much attention recently. Based on industry data, this article focuses on analyzing the performance of major brands from June 30th to September 28th (some data includes September 29th and 30th), providing references for industry observers and consumers.

Ranking first is the Blue Factory (vivo and iQOO), with an overall share of 18.45%. Among them, vivo accounts for 13.03% and iQOO accounts for 5.42%. It maintained the top position in July and August and continued its strong performance in September, making it the champion of this quarter. Looking back at the first two quarters, Huawei and Xiaomi led respectively, and it is expected that Apple will make efforts in the fourth quarter. Therefore, there are still variables in the competition for the annual champion.

The total share of the Black Factory (OPPO and its sub - brands) is 17.12%. If Realme (1.61%) is excluded, OPPO itself accounts for 15.51%, slightly lower than Xiaomi's 16.48%. Compared with the same period in 2024, both the total share and ranking of the Black Factory have increased, especially OnePlus has shown outstanding performance.

Xiaomi ranks third with a share of 16.48%, with a gap of 1.97% from the first place. Its performance in September was outstanding, but it still lagged behind the Blue Factory in July and August. The sales of the Xiaomi 17 series are promising, and it is expected to climb further in the fourth quarter. The performance of the new Redmi models will be the key.

Huawei accounts for 14.27% this quarter, with a difference of 2.21% from Xiaomi. Affected by the construction of the native HarmonyOS ecosystem, its quarterly results have fluctuated slightly, but there has been a recovery trend in September, and it is expected to perform better in the fourth quarter.

Apple's market share is 12.96% and it did not make it into the top five. Although the iPhone 17 series was very popular at the beginning of its release, it still showed a downward trend throughout the quarter. Compared with 12.7% in the same period last year, the share has not changed significantly.

Overall, the pattern of the Chinese smartphone market in the third quarter of 2025 shows dynamic changes. The Blue Factory, the Black Factory, and Xiaomi rank in the top three, followed closely by Huawei and Apple. Xiaomi and OPPO (including OnePlus) have increased significantly year - on - year, showing a good growth momentum.

This article is compiled and released by the official website of Fudashi (fds) Pneumatic Components, providing you with industry data interpretation and market analysis. For more information on industrial automation components, welcome to visit our website.